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Follow these six suggestions
when writing international proposals:
• Understand that what makes an argument
persuasive can differ from one culture to another.
• Budget enough time for translating.
• Use simple graphics, with captions.
• Write short sentences, using common vocabulary.
• Use local conventions regarding punctuation,
spelling, and mechanics.
• Ask if the prospective customer will do a read-
through.
Chapter 16. Writing Proposals © 2012 by Bedford/St. Martin's 7
