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                                          A successful proposal



                                    is a persuasive argument:









                 • Show that you understand your readers’



                      needs.




                 • Show that you have decided what you plan to


                      do and that you are able to do it.





                 • Show that you are a professional and that you


                      are committed to fulfilling your promises.














                                   Chapter 16. Writing Proposals                  © 2012 by Bedford/St. Martin's                       6
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