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How A.I. Can Help

You Increase Your

Sales Quickly

by Brian K Wright

Brian: This month’s featured and the technology platform to makes a huge difference. When
guest is Brandon Barnum. enable people to quickly identify you can identify your prospects’
Brandon, tell us a little bit about their prospects’ “buyology”. I BANKcode, then you understand
your background. quickly built a friendship and why they buy. It’s actually the
had great respect for the people title of the book written by Cheri
Brandon: I’ve been in tech since behind Performance Partners. Tree, the creator of the sales
1999, and I’ve owned multiple methodology.
businesses. My last position was as And seeing the number of
CEO of Codebreaker Technologies businesses that the company Brian: Why They Buy by Cheri
bringing an Artificial Intelligence was impacting and the depth of Tree.
for sales to the marketplace. services that they’re offering,
including virtual support services Brandon: Yes. B.A.N.K. is an
Brian: Right now, you are working and call center services — it was acronym that stands for Blueprint,
with Performance Partners and an irresistible opportunity to Action, Nurturing, and Knowledge,
you are the Chairman of the Board. increase my impact, influence, and which are the four personality
Tell us about that. income, which is what we teach at types of the BANKcode system.
Performance Partners. And once you understand how
Brandon: Performance Partners someone is wired, then you know
is a performance optimization Brian: And obviously, sales is a the specific language to use that
company providing business cornerstone for any company to they resonate with fastest and
coaching and training specifically elevate their performance, and most effectively, so that you can
in the B.A.N.K. methodology, to there’s a specific methodology influence buying decisions and
help companies close more sales that you are involved in called increase conversions up to 300%.
in less time. BANKcode. Tell us about that.
Brian: How do you figure out
Brian: Fantastic. How did you get Brandon: Absolutely. What what someone’s BANKcode is?
involved with them? we focus on is increasing sales
velocity, and sales velocity is all Brandon: There are a couple
Brandon: I got involved with about your conversion rate as well of different methodologies. I can
Performance Partners through as your average revenue per client. demonstrate this with anyone
my role as CEO of Codebreaker And what we’ve discovered is this using, for example, their LinkedIn
Technology, as I developed the AI sales methodology called B.A.N.K. profile.

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