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Increase Email List Engagement Key Email Marketing Metrics
Engagement is a key metric in email There are several metrics that indicate email
marketing. It is an indication of how interested marketing success, including:
your subscribers are in your messages. There 1. Open Rates - The percentage of subscribers
are several ways to increase email list who opened your message. While many in the
engagement, including: industry will scoff that I’ve included this
metric, we use is as a directional metric that
Increase Email List Engagement informs types of content we send out.
1. Personalization - Personalized messages are
more likely to be opened and clicked on. Use 2. Click-Through Rates - The percentage of
your subscriber's name, location, or other subscribers who clicked on a link in your
relevant information to make your messages message.
more personal. 3. Conversion Rates - The percentage of
subscribers who completed a desired action
2. Relevant Content - Make sure your content
is relevant to your subscribers. Understand such as making a purchase or filling out a
their interests and pain points and create form.
content that addresses those needs. 4. Unsubscribe Rates - The percentage of
subscribers who opted out of your list.
3. Clear Call to Action - Your messages should
have a clear call to action that tells your 5. Bounce Rates - The percentage of emails
subscribers what you want them to do. that were undeliverable.
Whether it's to make a purchase, read an 6. Spam Complaints - The number of
article, or sign up for a webinar, make it clear subscribers who marked your message as
and easy to follow. spam.
Building an Email List In conclusion, email marketing is a
Building an email list is an essential part of any foundational marketing channel that all
email marketing strategy. There are several businesses should take seriously. By
ways to build an email list, including: developing a personalized, relevant, and
valuable email marketing strategy, you can
1. Website Opt-Ins - Add opt-in forms to your increase engagement, drive conversions, and
website to encourage visitors to subscribe to grow your business.
your email list.
2. Lead Magnets - Offer a lead magnet such as
a free e-book or webinar in exchange for email
addresses.
3. Social Media - Use social media to promote
your email list and encourage followers to sign
up.
4. Events - Collect email addresses at events
such as trade shows, conferences, and Tyler Cook
webinars. Hypermedia Marketing
https://hypermediamarketing.net
THE CONTEMPORARY WOMAN MAGAZINE www.thecontemporarywoman.com I 29
