Page 24 - MCT C8 EBook

Why Do People Fail with Most Diets?

The title of this article is a bit tricky. It really is. How come?

If we're going to be completely honest with ourselves, most diet programs currently on the market work.
You know it. I know it. Everybody who has been on a diet of some kind knows it. This is not a secret.

After all, those books would not be on the market and people wouldn't be buying them if they did not work
at some level or other. They go through some sort of selection system. The market takes care of itself.

Things that work tend to sell more and they get a lot more visibility. You only need to look at the
bestseller lists of diet books to get a clear understanding that these diets do work.

The problem is not whether they help you lose pounds. That goes without saying. They wouldn’t exist
if that weren’t true. If they didn’t do their job, they would not exist. They would not be available on the
market if they didn’t at some level or other work.

The issue is sustainability. This is how you should de ne diet failures.
Unfortunately, a lot of people who go on diet after diet fail to do this. They just focus on the short-term
weight loss.

Maybe they have some sort of high school reunion they have to go to. Perhaps they're going to a job
interview and they are under a lot of pressure to look their very best, so they go on a crash diet, they
lose weight, and guess what happens next?

That's right. Just as morning follows night, all that weight comes back. I’m not talking about some; I’m
talking about all.