Page 25 - Microsoft Word - Hot Shots CIM Version 1.9.2 Final

This CIM and the financial model which supports it, have factored in relevant BigShots
and Top Golf information. Hot Shots; however, has five inherent advantages over both
BigShots and Top Golf model:

1. STR’s experience as a highly regarded operator in the hotel, hospitality and golf
sectors.

2. Phil Harrison’s experience over the years in golf, education, design and hospitality
has contributed the full benefit of his golf club development experience.
3. Hot Shots technology partner TrackMan has installed its technology in many
countries and will bring its expertise to the design and buildability challenges in the
constuction and operation of the Centre.
4. While other golf ranges in the UK are adopting similar ball tracking technology and
digital systems they will not have the sports hospitality facilities which will comprise
a Hot Shots Centre.

5. The final factor, although harder to quantify, is the management team’s local
knowledge of both the NE sporting and business community which allows them to
access a vast network of influencers who will be of invaluable assistance in
marketing the Newcastle facility. The success of the first facility is vital to the
opening of further Centres nationwide.

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