Page 18 - WMI Member Guide May 2021

Andrew is the CEO of Ginger Design Inc. and The
Hartt Shoe Company.
Ginger crafts brands, educates audiences, influences
change and builds communities. Deriving passion
from projects that matter and working to support
leaders who are changing the face of the region.
Building on Ginger’s success, The Hartt Shoe
Company is a modern revival of the Fredericton
based iconic 120 year old Canadian men’s quality
shoe brand. Andrew combines his passion for
business, marketing, design, and quality in this new
venture.
Andrew believes that business is the most powerful
platform to make the world a better place. Ginger &
Hartt have social missions and contribute resources
Andrew Bedford to doing good.
ELP10F Andrew is a proud step-father of two girls and is
CEO actively involved in his community.
The Ginger Agency
Fredericton New Brunswick
http://www.gingerdesign.ca/
andrew@gingerdesign.ca

Tracy Bell is a corporate exec turned start-up CEO.
In 2016, a health scare in the family prompted Tracy
and her husband to reimagine the way tea is
processed in an effort to extract more antioxidants.
That concept led to the creation of a new category
of tea - called Fresh-Leaf TEA - and a product that
is being called “the future of tea” by industry
leaders. In 2017 their innovation was named Best
New Product at the premier event in the world for
specialty teas (World Tea Expo). And in 2018
Millennia TEA won an outstanding business award
from the Saint John Region Chamber of Commerce.

Before Millennia TEA, Tracy led communications
for the province’s ambulance service. In that role,
she received national and international awards of
excellence for a public education program that helps
Tracy Bell
save lives. And she started her career as a television
ELP12F reporter and videographer with CTV Atlantic.
Co-founder and CEO
Originally from Southern Ontario, Tracy has lived
Millennia TEA Incorporated in Atlantic Canada for 15+ years and considers
Saint John New Brunswick
herself a full-fledged Maritimer. Tracy and her
husband Rory live in Millidgeville with their two
tracy.bell @millenniatea.com
(awesome!) kids.

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