Page 189 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

concepts than do words.

The Personal Story Board

The personal story board is a form that you can use to copy
information from a wall story board. It can be carried con-
veniently in a briefcase. It will come in handy if you want to
work on a project when you're away from your story board
wall. Figure 5.8 shows a sample personal story board form.

Suggestions for Putting Storyboarding to Work

1. To start, choose the walls you'll devote to storyboarding
and acquire the necessary materials.

2. Choose your first topic or objective.

3. Organize your project team. Notify the team members of
the topic and type of story board.

4. Choose a facilitator, writer, and pinner /taper, and initiate
the first creative-thinking session. Review ground rules.
Do something to warm up the participants and get them
excited about the project.

5. After a break, then, hold a critical-thinking session to evalu-
ate the ideas generated in the creative-thinking session.
Begin by reviewing ground rules. Reorganize your story
board as you proceed.

6. Follow up your planning board with an ideas story board.
Then use an organization story board and, if necessary, a
communications board or some version thereof.

Experiences with Storyboarding

Storyboarding is not nearly as well known or as frequently
utilized as brainstorming, yet for more complex problems, it
is the best process to use. For example, a data transactions
company that was seeking to become more innovative used
storyboarding to develop a management structure that en-
couraged and systematically approved of innovative projects.

The process has been used successfully for a wide range of
complex issues, from helping solve quality problems in the