Page 185 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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The Types of Story Board Sessions. There are two types of
story board sessions: creative-thinking sessions and critical-
thinking sessions. They take place for each of the four types
of story boards—planning, ideas, organization, and
communication.

Rules for a Creative Thinking Session: During the creative-
thinking session the objective is to come up with as many
ideas and solutions as possible. You follow the basic
brainstorming rules: Consider all ideas relevant, no matter
how impractical and farfetched they may seem; the more
ideas that arise, the better; no criticism is allowed at this point;
hitchhike on each others' ideas and keep comments short.
(There will be an evaluation session following the creativity
session.) Each creative-thinking session should last no longer
than an hour (ideally thirty to forty minutes) to maintain
maximum interest and effectiveness. The critical-thinking
session that follows can be roughly twice as long.

Rules for a Critical Thinking Session: After the planning
board has been completed to the group's satisfaction, take a
break. Now you're ready for a critical-thinking session.
During the critical-thinking session the ideas and solutions
generated in the creative-thinking session are evaluated.
Now is the time to think judgmentally.

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