Page 183 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

At %%Hier stage there might have been a column Libeled

" I 'ffice. , with subbers such as Major Uses of Story Boards,
Types of Story Boards, and Types of Story Board Sessions.
But further consideration would have shown the need for
headers for each of these topics. So in Figure 5.7 headers
were created for each of them. This action reveals the flex-
ibility of storyboarding, a characteristic that has been added
to the miscellaneous column in Figure 5.7.

Sometimes you may question whether an idea is important
enough to be a header. If in doubt, make it a header; later
you can make it a subber under another header.

Major Uses of Story Boards. Two subbers are identified:
strategic and operational problem solving. Today virtually
all problems are of one type or the other. There are few tac-
tical problems left because of the time compression caused
by accelerated rates of change, but they could be listed too.
These problem-solving efforts can be individual, group, or
organizational in nature.

Types of Story Boards. There are four principal types of
story boards: planning, ideas, organization, and communi-
cation boards.

The Planning Story Board. The first step in the storyboarding
process. It contains all the major ideas related to solving the
problem described by the topic header. It is the blueprint for
the actions that follow. The storyboarding process evolves
mostly from the planning board.

The Ideas Story Board. The second step in the storyboarding
process. It is an expansion of some of the ideas (hence the
name) contained in the planning board. Typically, a header
such as Rules for Creative Thinking, would become a topic
header in an ideas board, and each of the subbers under that
header in the planning board would become headers in the
ideas board. Participants brainstorm the subbers for each of
these headers and may add headers related to actual solu-
tions of particular problems. Once the ideas board is com-
plete, then the organization board is necessary.

7 The Organization Story Board. Answers three questions:
What are the tasks that need to he done? When do they need

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