Page 187 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

1).1111( 11),IlitS,1)11( i t is leasible to include up to tweR
pants. For demonstration purposes, storyboard groups can

be very large. There may be times when you'll want to put
together a separate project team to work on a particular ideas
board. The wider and deeper you can go for ideas, the more
productivity and creativity will result.

The members of the group should be chosen carefully. They
may come from various levels of the organization or from
the same level. They may come from different organizations.
They may even be strangers. They may have different or
similar backgrounds. For example, you might ask a vice
president and a foreman to join your team. You'll want to
consider the balance between male and female members and
include representatives of minority groups where possible.
If power or authority situations might preclude active par-
ticipation, participants should he drawn from the same level
of the organizational hierarchy.

Role of the Leader. The group leader makes sure the team
meets on time and that the work gets done. He or she may
facilitate the process as well. Because the facilitator's job is
so demanding, the group may elect (or the leader may ap-
point) different facilitators from time to time. Before start-
ing any creative problem solving session, the leader should
describe the topic to the team. The leader should be certain
everyone understands the subject and why the session is
being conducted.

The Role of the Secretary. The secretary records the ideas
generated in the creative-thinking session and deletes them,
moves them, combines them, and so on, during the critical-
thinking session. It's a good idea to change secretaries at
least once during a lengthy session. Secretaries should use
symbols and drawings occasionally, to save time, and liven
up the session, and provide visual stimulation.

Storyboarding Materials. Originally, story boards consisted
of cork wall boards covering the entire sides of several walls;
note cards were tacked to this surface. Thus, in addition to a
facilitator and a secretary, a tacker was also needed. Later,
people began to use scotch tape to attach the cards to any
wall; this procedure required a taper. Now most story boards

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