Page 228 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

2S ‘iII).11 analogies To get people more personally itivulved in
the problem

26 Picture stimulation Uses visualization to improve insight

27 Product improvement checklist (PICL) Create new products/services, improve
old ones

28 Relatedness Generating lots of ideas fast, similar to
association

29 Relational words Artistic efforts, writing, or product name/
development

30 Reversal—dereversal Problems you don't seem to be making
much headway on

3I Rolling in the Grass of Ideas When lots of ideas, concepts are needed
to produce new insights

32 7 X 7 technique Organizing your ideas, complex problems

33 Sleeping/dreaming on it Complex or simple problems, generates
alternatives/opportunities through
subconscious

34 Two words technique Simple problems where new insights are
needed

35 Using the computer to stimulate Applying many of the above techniques
creativity with software

36 Verbal checklist for creativity Create new products/services, improve
existing ones

37 Visualization When you need to "see" the problem
better. Can be used with other processes.
Offers new insights

38 What if Strategic planning; complex or simple
problems, scenario forecasting

STAGE:ALTERNATIVE GENERATION, GROUP BASED

Brainstorming Generating numerous alternatives; simple
problems

Brainwriting Alternative to brainstorming

Brainwriting pool Alternative to brainstorming

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