Page 173 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Step 8. Make the Most of Your Marketing Efforts 1 65

7. You will most likely be producing in larger quantities than
your usual run. Expect that they will ask for a discount,
even on a custom order. You should be receiving discounts
from your manufacturer because of the larger quantities
you're ordering, so it should even out in the end.

The key goal of your marketing efforts is to make your
product stand out from its competition . Have professional­
looking marketing materials, a strong online presence, and be
organized and diligent in your strategy. Find your niche and
make the most of it.

When you've completed these steps, buyers and consumers
will see your business as a "real company." So long as your
product can deliver what you promise, it won't make any
difference that behind the fagade is an excited entrepreneur in
pajamas at the kitchen table anxiously waiting for an order!