Page 169 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Step 8. Make the Most of Your Marketing Efforts 1 61

could try to make appointments to visit several editors in one day,
making a personal introduction and bringing samples if possible.

For example, Conde Nast (www.condenast.com) is one of the largest

magazine publishing companies and under their one roof are all

the following magazines: Vogue, GQ, Glamour, Allure, Self, Details,
Architectural Digest, Modern Bride, Domino, Cookie, Lucky, Golf Digest,
Vanity Fair, Gourmet, Bon Appetit, Conde Nast Traveler, and Wired.

Editors are very busy, however, so don't be disappointed if you can't
get a face-to-face meeting.

Adva nced Ma rketing I dea s

Once you've completed the basic round of marketing and publicity
and your product gains sales momentum and success , consider some
of these fun and potentially profitable opportunities. You could try
these things earlier in the process, of course-weigh your options
based on your chance of success, the time you need to invest in it,
and how much money you have to play with. And as always, let
your product and its audience lead the way.

Philanthropy

A great way to get your product out there while doing good is
to align your company with a cause that you feel strongly about,
and donate a portion of your proceeds to that charitable organiza­
tion. People may feel an emotional tie to your company because of
this generosity. You see these words on many products in today's
marketplace: ''A portion of our proceeds go to. . . ." This is also
known as "social entrepreneurship." Many large and small compa­
nies worldwide have successfully aligned themselves with a philan­
thropic cause.

Start by choosing an organization with a cause that means some­
thing to you. If there is a women's shelter you would like to donate
to, give them a call. Since you will probably not be giving large
donations at first, it may feel more meaningful to start with a local