Page 174 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

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find and sell to buyers

Flaming enthusiasm, backed up by horse sense and persistence, is the
quality that mostfrequently makes for success.

-DALE CARNEGIE

Sometimes a buyer is just a phone call away. Other times, it seems
like you're trying to get through to the President at the White House.
It can be intimidating to approach a buyer, but remember that this is
what you've been working toward. Buyers will help get your product
in front of consumers. The keys to winning them over are having a
great product, filling a void in their offering, and being easy to work
with and reliable. You can do all that, right? Let's look at some com­
mon scenarios and selling tactics.

B asic I ndustry Ling o
Before talking with any buyers, familiarize yourself with the lingo
of your particular industry as well as the lingo buyers use regard­
ing purchasing options and terms. Buyers can talk fast and if they
ask you a question about a purchase order and you respond with
silence, it could be a deal breaker. To avoid that, be familiar with
these common terms for retail dealings:

• Doors is another name for a physical store. If you are launching a
new makeup line with Neiman Marcus and they are only "testing"

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