Page 213 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

206 Your Idea, Inc.

Be mindful about making little details count, such as keeping
the color of your brochures, signage, table covering, and flooring
consistent and/or complementary. Don't feel like you need an over­
the-top booth with special effects and expensive furnishings before
you are ready to exhibit. It is more important to spend the money
on registration and be at that show with a small, but profeSSional,
presence than not be at the show. Regardless of your budget, here
are some basic tips for showing your product well:

• Be sure everything is neat. You can stack things , but don't make
sloppy piles.

• Place items at different levels within the booth so they're visually
interesting.

• Arrange products in groups that make sense so it is easy to
purchase things from the buyers' perspective. For example, if
you're selling baby clothes, arrange separate pieces as outfits
to entice someone to buy all parts. Visit the Container Store

(www.containerstore. com) for storage options-they have hun­

dreds of perfect options for helping a booth look organized.

At this point of launching your business, you cannot rely on indus­
try buzz or your reputation to make a buyer stop, so it's critical to have
clear signage and showcase your product well on your display table(s).

Signage

Above all, your booth's signage should be crystal clear about
what you are selling. Buyers walk past the booths at a fast clip and
they won't take the time to figure anything out, read a lot of copy, or
play a guessing game. They will likely only give your booth a qUick
glance. The key is to make your company look real and legitimate
on a shoestring budget. Luckily, this is a fairly easy task in today's
high-tech world.

Signage can be made using the professional photos you had
taken of your product. Find one that's large and immediately rec-