Page 214 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Step 1 0. Prep for the Trade Show 207

ognizable enough to use on the sign. This photo, along with your
company name and logo, may be enough for a booth sign. Your
graphic designer could put that together easily.

You can also use "stock" photography websites in addition to
your own photos. Some good sources are:

• www.gettyimages.com
• www.usJotosearch.com
• www.istockphoto.com

These sites offer beautiful, professional-quality photography cov­
ering many different scenarios (from a photo of a woman getting
married, to a kid at a birthday party, to absolutely anything you can
imagine). You pay a one-time fee to buy the rights to use this photo.

Of course, use the stock photos in conjunction with the photo
ofyour product. For example, if you have a new massage tool, show
it along with a stock photo of a model on a massage table. By using
both, you've painted a picture of where and when your product is
used. You can set the tone or theme easily with the many photos
available. Some of the photos are considered "royalty free," which
means you can pay for the photo once and use it on a variety of
things, such as your sign and marketing materials without paying
additional fees.

In addition to the look of the sign, consider the size and the
material. You may be traveling to shows and need to fit the sign in
your car or it will have to be packed and shipped through a carrier
and there can be size limitations or higher fees for awkward pack­
ages. Also, imagine people walking by the sign may be 10 or more
feet away-avoid small type at all costs.

Some sign companies print on materials that can be rolled up
without wrinkling, shipped easily, and have a long lifespan. The
sign is an investment in the company that you will be able to use
for many shows to come, and maybe even years to come, so make
something you are proud to display. You will be standing in front of
it and it will represent your product and company.