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CHAPTER 4 BUILDING A BUSINESS THAT WORKS... WITHOUT YOU

You need to do this to ensure that there is one person
accountable for every functional role. When I first
started AKLTG with Patrick (partner), Sant and later, Stuart
(partner), this is how we divided the accountability of the roles
between ourselves.

Chief Executive Officer
(Adam)

Aministration
(Sant)

Marketing Operations Director Finance Human Resource
Director (Patrick) Director Director
(Adam) (Patrick) (Patrick)

Advertising/ Head, School Head, Public Head, Corporate Head, Training Accounting Training Recruitment
Promotions Division Seminars Training Dept. (Part-time)
(Adam) (Sant) (Stuart) (Stuart) (Adam) (Adam)
(Sant) MIS
Operations Trainer 1 (Patrick)
Customer Exec. (Adam)
Service Sales Operations (Sant)
(Sant) Person 1 Exec. Trainer 2
(Part-time) (Sant) (Stuart)
Sales
(Sant) Sales Trainer 3
Person 2 (Part-time)
(Part-time)

Operations
Exec.

(Part-time)

2) Develop the Best Way to Fulfill Each Function
The person assigned to each functional role must find the most
efficient and productive way to fulfill that function. For example,
when I was in charge of advertising/ promotions, I
experimented, refined and developed the most effective way
to attract new potential customers (leads) into my programs.

I developed the best way to write advertisements, devised the
most effective mediums to advertise in and found other great
lead generation sources (e.g. telemarketing, joint promotions
with other companies etc...). I also found the best way to

122 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES