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CHAPTER 4 BUILDING A BUSINESS THAT WORKS... WITHOUT YOU

achieve the highest conversion rates using money-back-
guarantees, testimonials, impressive presentations etc...)

So, how do you find the most effective way to achieve that
functional role? For example, if you were a Chef in your
previous job, you may know very little about marketing. I
have found that the best way to find the most effective strategy
is to model the success of experts/ gurus in that area. In the
area of marketing, I attended lots of workshops and read
books by marketing gurus like Jay Abraham, Brad Sugars &
John Caples.

Patrick, who was in charge of the finance of the company,
read many books on cash flow management, budgeting and
forecasting, where he learnt and applied the most effective
financial strategies to ensure that AKLTG was efficient at
managing its cash flow and generating maximum profits.

If you are afraid that you are going to have to read hundreds
of books to gain the best strategies, don't worry. I have done
the job for you. In the rest of the book, I have distilled the very
best financial, marketing and operational strategies you will
need to build a great business.

3) Create a Functional Role Contract for Each Role
There is no use in you being the best marketing, customer
service or sales person in the company unless you can train
someone else to take over the job. Remember that if you are
the only one who can do it, then you will be forever trapped
in that role and your company can never grow. Your company
can never work without you and be replicated overseas.

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 123