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CHAPTER 7 BUILDING A CHAMPIONSHIP TEAM

the 1980s, Apple started failing because its products (the
original Mac) was getting outdated and there was no one
who was able to innovate and create new breakthrough
products. When Steve returned to Apple in 2000, he
immediately created the iMac, iTunes, iPod and iPhone that
made Apple one of the greatest technology companies again.
Its share price rose from $18 to $200 in seven years.

Besides the founder/Entrepreneur, larger companies usually
have strategists, investors and researchers who play the
creator role.

While creators have their strengths, they also have their
weaknesses. Creators tend to constantly think of the ‘big
picture’ and pay little attention to the details. Creators are
usually not meticulous and highly disorganized. They are
great at starting things, but are lousy at following through
and getting it done. You can tell a creator by the way he
packs his suitcase. He will just throw everything inside without
bothering to fold or arrange things neatly.

A company that is made up with only creators will have lots
of great ideas, but will never be able to execute them.
This is why a business must also have the people with the
‘manager’ personality.

2) The Manager
While Bill Gates strength was in innovating and programming
breakthrough software solutions, Steve Ballmer’s (CEO of
Microsoft and Bill Gates partner) role is in ensuring that
everyone in the company does their part to turn the dreams
into reality. While Bill Gates was the creator in Microsoft,
Steve Ballmer was the head ‘manager’. Of course besides

212 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES