Page 10 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Chapter title here

Foreword

My company is in the insurance business, and our motto is
In Business To Write Business.Years of experience have led
me to believe that “Nothing happens until someone sells some-
thing.” This must read book by Jerry Wilson provides you with
the prospecting mindset, tools, and techniques you need to suc-
cessfully prospect for new customers.

Today’s prospects are more cynical and skeptical than ever
before. They have heard many stories that turned out to be
false and been made promises that never came to pass. They
have had to become tough minded and demanding, especially
when considering new products and services, or selecting new
suppliers. This book helps you see the buying process through
the eyes of the customer, which helps you become a better
salesperson.

You will enjoy reading and applying these 151 Quick Ideas
to better understand a prospect’s wants and needs, and how to
tailor your products and services to fit them. The secret of
being In Business To Write Business is to convey your value
and benefits, which will help you to win new customers.

With these 151 Quick Ideas to Get New Customers, Jerry
arms you with a systematic approach to avoid the stereotypical
sales pitches that turn prospects off. You can move away from
mass product-oriented marketing, intrusive sales pitches, and
cold calling and towards a more efficient method of getting
new customers.

You will also learn to maintain Top of Mind Awareness
with your prospects and customers. You will discover that “We
wouldn’t worry about what people think of us if we knew how

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