Page 166 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 134 to 136

Epilogue
If you don’t make a presentation that sends a message
that you care, your prospect will get a message that you don’t
care.

136
Ask for Help

There’s something magical that happens when you call on
customers accompanied by a specialist. It’s interesting how
prospects, who previously wouldn’t give you the time of day,
will suddenly stop and listen to a person they see as an author-
ity. Don’t be afraid to reach out and get help from manufactur-
ers, distributors, and retailers who can help you win over
prospects.

Examine your market-

Assignment place and ask yourself who
could help you. Then when
Make a list of all the help is available, knock on
people who might be able to the doors of those prospects
help you, then ask their help, who might not have given you
and make some calls. You’ll the time of day in the past,
be surprised how supportive introduce your specialists,
your allies will be and how and see what happens. It’s
effective you’ll become. something about having that

second person traveling with

you that seems to open locked doors. It might be uncomfort-

able or awkward, but it’s always productive. Don’t be afraid to

ask for help.

165