Page 25 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

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Sell in Bunches

Let’s face it, prospecting is hard work, time consuming,
and expensive. But it’s a necessary evil. Regardless of your
feelings about cold calling, prospecting, and constantly looking
for new customers, it is a necessary function. You don’t have
to like it, but you have to do it.

This fall, a local ministry director will invite about 90 church
pastors to join him for a free lunch. It will be a no pressure, no
selling, no embarrassment agenda on how his ministry can help
them grow their church. It will be promoted by a series of three
mailings, an e-mail, and a telephone campaign. How many people

can pass-up a free lunch?

Assignment After the luncheon, this
savvy director will encour-

Always follow the ac- age the entire audience to

ronym S-A-F-E to make self-select by offering a

sure people know that it’s questionnaire about how they

okay to come to your might use his services. For

event. S-A-F-E- stands for those who indicate one or

Secure, Accepted, Free of more of the optional services

Fear, and Enthusiastic. he can provide, he will im-

Feeling safe is an incred- mediately call on them and

ibly important part of any work to build a relationship.

relationship. For those who don’t opt for

his services, he will at least

have met them in person. Now he can start working to build a

personal relationship that can eventually turn that prospect into

a mission supporter.

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