Page 41 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

Assignment them to buy, which they
equate with pressure.

You need to become a One prospector com-
super-sleuth. Ask, ask, and pletely changed the way he
ask some more, and you will approached getting new cus-
find those hot buttons that tomers when he saw a quote
trigger a customer’s buying that said “The secret is to
cycle. get other people to do what
you want done, because they

want to do it.” Start today

with the mentality of finding a need and filling it, finding a prob-

lem and solving it, or finding an opportunity and taking advan-

tage of it. This will help both you and your customer to go from

good to great!

Epilogue

Always remember that people hate someone who tries to
sell them something, but will love you if you help them buy.

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Don’t Let the Fish Flop Away

When a prospect finally requests something from you, such
as a sales catalogue or price quote, you want to put them on
your stringer before they can get back in the water. Don’t waste
time, during which buyer’s remorse can set in and the prospect
changes his or her mind, or a competitor beats you to the op-
portunity. Nothing is worse than finally catching a fish, getting
him up on the bank, and then watching him slide back down

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