Page 46 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 27 to 28

three to five days, you’re probably going to spend about 50

cents. If you need it there in two days, it will go priority mail and

it will cost you around four dollars. If you just can’t wait, they’ll

send it overnight, and you can expect to pay about fifteen dollars.

What’s the difference? It’s the sense of urgency. Can you do the

same thing? Do you have opportunities where you could get

their work done faster for a small additional charge? Could you

stop your normal processes and do it on a special needs basis?

More and more businesses are earning and justifying a priority

charge for extra service. For example, your dry cleaner, printer,

delivery service, clothing alterations shop, and caterer all have

two price schedules, a regular and an express.

One Memphis electrical

motor manufacturer solved

an urgency problem that was Assignment
constantly interrupting his
production line work by add- Where could you take ad-
ing a same-day charge of 25 vantage of offering something
percent extra. He quickly better, quicker, and faster for
found that customers didn’t an additional charge? In one
mind paying the additional manager’s office there’s a sign
charge if they really needed that says, “Good, fast, and
their item quickly, but dropped cheap. Pick any two.”

their demands if it wasn’t re-

ally necessary. His competitors refused to offer that kind of ser-

vice. By developing two service schedules, he soon resolved his

production line problem. In addition, it earned him a lot of new

customers who not only came to him for their emergency work,

but began going to him for their regular needs as well.

Epilogue
Customers want options, and even at a slightly higher
cost, they will probably welcome the opportunity to get the
service and delivery they really want.

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