Page 50 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 30 to 32

Epilogue
People want to do business with people who are like them.
But they avoid doing business with people who are not!

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Inspiring a New Hire

When making a job offer, every applicant wants to know
about salary. Good employers understand that in addition to
answering that question, it is inspiring to brief new hires about
when they can expect future pay reviews. For example, a new
delivery driver might be told he or she would have a pay review
in 90 days, and again at 6 months.

When Chris hired new folks to help him win new customers,

he knew their attitude, work ethic, and dependability were musts

in his organization. When a

new worker got off to a run- Assignment
ning start and Chris got out-

standing feedback about her Make certain you set

work, he used a powerful specific pay review intervals

strategy to inspire, and to en- for your sales force so they

sure the new hire would stay know what to expect. Accel-

with him. At 30 days Chris erate the raise scale for your

called her to say that all her most successful employees.

co-workers were bragging

about her performance.

Then he reinforced the key behaviors he needed from her. “Judy,

you have exceeded our expectations for a new person on the

team. Therefore, I am going to exceed your expectations by

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