Page 52 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 32 to 34

to another, “I’m always amazed that they only have two lines
open when they have so many customers, and both of the clerks
on the counter seem to be in slow motion. Their demeanor,
their body language, and the excessive time they’re taking with
customer conversations tells me that they really don’t care.”
While I’m sure the post office has some very competent and
capable employees who understand their customer’s needs, as
a whole they’ve been labeled as having poor customer service
because all too often, that’s what they provide. Don’t allow
your company to be like the post office. Develop a sense of
urgency that reflects your customers needs.

Epilogue
Your prospects are watching you, and nothing can be
more powerful than proving you have a sense of urgency about
serving them.

34

Targeting Your
Prospect’s Interests

The old saying, Different strokes for different folks, is
certainly true of your prospects. Each will have their individual
interests, hobbies, or passions. Your goal is to learn what those
are, such as fishing, hunting, golf, collecting antiques, doing
woodwork, restoring a house, or building vintage cars. The se-
cret is to know what interests your prospects, so you can be-
come interested in the same thing. When you know what flips
a prospect’s switch, you can become a 24-hour-a-day research

51