Page 55 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

Epilogue
Great salespeople know it isn’t what happens to you, but
how you respond to what happens to you that will make your
prospecting efforts a success.

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Brag, Brag, and

Brag Some More

Will Rogers said “Get someone else to blow your horn, and
the sound will carry twice as far.” If you have associates with
whom you work who are exceptional at their jobs, it can be a
tremendous asset when you’re trying to convince customers to
join you. From a newspaper ad that features their picture and a
story about them, to your personal tribute and stories when you’re
making sales calls, there are many ways to highlight quality people

to help you get new customers. It’s a powerful tool.

Jack wasn’t just a good

Assignment machinist when it came to
building high-performance

Identify your top people engines, he was a great ma-

and the three qualities that chinist! Many people labeled

make them outstanding so him a quality fanatic or called

you can tell their story in print, him obsessed with the shop’s

in marketing, and in person. reputation. His reputation

was awesome, and the

amount of work in his shop

showed it. Think about how you could turn Jack’s reputation into

a sales tool. Think about how you could make that person in your

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