Page 36 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 18 to 19

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Heroic Tales

Everyone loves stories of heroes. Heroic stories about how
you and your crew have gone above and beyond the call of
duty in serving your customers can be an awesome sales tool
to convince prospects to become your customers. Collect and
practice telling your own hero stories because they carry more
weight than all the advertising and promotion you could buy.

When Marie arrived to pick up a moving trailer, she was

shocked to learn the shop that was supposed to hitch the trailer

to her SUV was closing for the day. Marie had rushed there

after work and thought they were open for another hour. But

there had been a mistake in the shops hours. The owner and

one worker were still on hand when she pleaded her case that

she was supposed to drive her son (and all his stuff) to college

registration the next morn-

ing. Without the trailer, she Assignment
could not move all his fur-

niture and personal items he Don’t overlook the
would need for the next power to use those heroic
year. As the business owner stories for your benefit.
heard Marie’s story, he told They should be happening in
her to pull her SUV in and your company, so be sure to
he and his associate would look for them!
stay and get the trailer

wired and ready for her to

go. He explained he was sorry for the misunderstanding over

the hours and his real concern was helping Marie resolve her

dilemma. The business owner liked to tell Marie’s story to his

other customers, both because it made his business look good,

and it reminded his staff that heroic deeds could and should be

done every day.

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