Page 31 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

left the association meeting that day, she had answers, as well
as a list of people she could call when she faced such indeci-
sion in the future. To get value out of being a joiner, I use the
acronym R-A-V-E. That stands for Read all the materials, At-
tend the events, Volunteer on projects, and Enjoy the social
outlet. There’s nothing better to help you learn more than ac-
tive membership in a good association.

Epilogue
Success is equal parts who you know and who knows you.
A good association can help you with both halves of that
equation.

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Intentional Relationships

If you have a spouse, a best friend, or significant other in
your life, it is likely that you met by coincidence. But after that
first meeting, you made time to build on that relationship. It
became an intentional relationship because you created the time
and space to get to know each other. The main thing to grasp
from this quick idea is the word intentional, because it means
you made an effort and invested in that relationship. Hopefully
all your intentional relationships will be quality investments that
pay off.

One of the reasons we talk about giving exceptional ser-
vice throughout this book is because it is the means to create a
positive relationship. If you concentrate on building intentional
relationships, you will be creating business, which translates to
increased profits for you. But before you can do that, you have

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