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151 Quick Ideas to Get New Customers

        18

        Develop a Clear

        Vision of Success

Several psychologists, motivational experts, and various

authors have posited that you can become the vision that

you have of yourself in your mind. This is often called visu-

                                 alizing, and is a tool that

                                 can help you achieve great

        Assignment               success.

    Adopt the visioning prin-        James Allen, the highly
ciple. Create a vision for your  respected author of the book
company and write it down.       As a Man Thinketh, says
Create posters, brief every-     that our mission is to develop
one in the company, put it on    a picture in our mind that will
your answering machine or        lead us to success. For ex-
voice mail, and tag it to your   ample, picture a prospect as
letterhead. Surround yourself    your customer. Picture them
in your vision of success.       in your mind joining you for
                                 strategy sessions and filling

                                 out big orders. Picture them

going to lunch with you wearing your logo jacket. Picture them

on the golf course playing the back nine with you. See them on

your next fishing trip. This vision of success is particularly use-

ful when talking to prospects. As you develop that picture in

your mind, you will subconsciously work harder to realize your

goals.

                         Epilogue

    If you think you can, you can! Conversely, if you think
you can’t, you’re absolutely correct!

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