Page 26 - Business English Book 2
P. 26

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              Lesson 4                     Price & Quality


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                   A : You have to take quality into consideration. Your firm has
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                   reputation in the market to hold up to. You can’t possibly offer             r
                                                       o
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                   products with lower quality.
                                           y

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                   B : I agree. But as you mentioned, price competition is so severe,              ,
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                   we just don’t get enough profit using your products.
                   w e   j u s t   d o n ’ t   g e t   e n o u g h   p r o f i t   u s i n g   y o u r   p r o d u c t s
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                   A   :  W h a t t t       d o       I I I       n e e d   t t t o       d o       t t t o       k e e p       y o u r r r   b u s i i i n e s s   o n       t t t h e       b o o k ?

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                   A : What do I need to do to keep your business on the book?

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                   B : The bottom line is I need to cut the cost. Unless you come

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                   down on the price, there is nothing that can be done.
                   d o w n   o n   t h e   p r i c e ,   t h e r e   i s   n o t h i n g   t h a t   c a n   b e   d o n e
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                   A : Let’s think of alternatives and talk again in a day or two. I will           l
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                   see what I can do.
                   B : Sure. I am all for that.


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                   A : Did you get a chance to look over my offer?
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                                                                      y
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                   B : Yes, I did. (a lower offer)_______________________________ from
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                   DC Corp.
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                   A : Are you sure that they are offering exactly the same product?
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                   B : Well, (identical)________________.     .
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                         (supposedly/equivalent)_____________________, though.
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                   A : Since the price competition is so severe these days, we are
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                   keeping the rock bottom price. I can assure you that no one is
                   k e e p i n g   t h e   r o c k   b o t t o m   p r i c e .   I   c a n   a s s u r e   y o u   t h a t   n o   o n e   i s
                   supplying the same or equivalent quality at a lower price.
                   s u p p l y i n g   t h e   s a m e   o r   e q u i v a l e n t   q u a l i t y   a t   a   l o w e r   p r i c e .
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                   B : I agree that ___________________________.       .
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                         But (price/high)___________________________.      .
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