Page 28 - Business English Book 2

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Lesson 4 Price & Quality
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Let’s practice the other side of dialogue.

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B : Did you get a chance to look over my offer?
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A : Yes, I did. I should tell you that I had a lower offer from DC
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B : Are you sure that they are offering exactly the same product?
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A : Well, they are not identical. They are supposedly the
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equivalents,
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B : Since the price competition is so severe these days, we are
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keeping the rock bottom price. I can assure you that no one is
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s u p p l y i n g t h e s a m e o r e q u i v a l e n t q u a l i t y a t a l o w e r p r i c e .
supplying the same or equivalent quality at a lower price.
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A : I agree that yours are of better quality. But your price is still
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B : You have to take quality into consideration. Your firm has
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r reputation in the market to hold up to. You can’t possibly offer
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products with lower quality.
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A : I agree. But as you mentioned, price competition is so severe,
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A : I I I a g r r r e e . . . B u t t t a s y o u m e n t t t i i i o n e d , , , p r r r i i i c e c o m p e t t t i i i t t t i i i o n i i i s s o s e v e r e , , ,
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w e j u s t d o n ’ t g e t e n o u g h p r o f i t u s i n g y o u r p r o d u c t s .
we just don’t get enough profit using your products.

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B : What do I need to do to keep your business on the book?

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A : The bottom line is I need to cut the cost. Unless you come
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down on the price, there is nothing that can be done.
d o w n o n t h e p r i c e , t h e r e i s n o t h i n g t h a t c a n b e d o n e .
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B : Let’s think of alternatives and talk again in a day or two. I will l
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see what I can do.
A : Sure. I am all for that.
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