Page 51 - Mid-Year Reports
P. 51

Objective(s)                                                         Goal          Mid-Term                          Status
                                                                                                                                     Actual

                                                                                                                                                                      Met Target

                  To increase Social Media - Total Engagement (Data not available)                                     15k                                   On Target to Meet Target

                                                                                                                                                   X                Not On Target

                                       Milestones Achieved                                                       Mid-Term Strategies To Overcome Barriers/Challenges/Other


         We have increased our footprint across all of our social media platforms as our                     Identify/establish a line item in the Advancement budget that would
   1     followers have increased exponentially since April 1, 2021.                                    1    allow for monthly subscriptions to SproutSocial and HootSuite



                                                                                                             Request a full time Communications Specialists for the 2022-2023
   2                                                                                                    2    program budget



   3                                                                                                    3


                                        Barriers/Challenges
                                                                                                                                             Comments

         *We cannot pull the overall social media clicks.*
         A platform is needed. (SproutSocial/HootSuite)


   1     Facebook has changed the dynamic of their insights since we last submitted
         the ScoreCard in September.






         Lack adequate staffing to manage media platforms.
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