Page 48 - Mid-Year Reports

Mid-Term
Objective(s) Goal Status
Actual

X Met Target
To increase social media – total fan/follow 5k 19,762 On Target to Meet Target

Not On Target

Milestones Achieved Mid-Term Strategies To Overcome Barriers/Challenges/Other

We have increased our footprint across all of our social media platforms as our Hopefully put a graphic designer/photographer and videographer in
followers have increased exponentially since April 1, 2021. place to create more content for social media. Hire a
1 1 Communications Specialist who can primarily focus on social media
694 New Instagram Followers and other tasks with the Director.

373 New Facebook Page Likes Add more funding for Communications/Marketing.
2 2

LinkedIn- 8,720 Request a full time Communications Specialist for the 2022-2023
Facebook-5,941 program budget
3 Twitter-3,237 3
Instagram-1,864

Barriers/Challenges Comments

SproutSocial is a paid platform needed in Communications where we can link
our social media accounts and receive reports. We cannot get the
1
impressions/insights for Twitter and LinkedIn. LinkedIn is only reporting the last
30 days.
Lack of staffing—inability to hire staff due to low salary and inability to grant
2 remote work status.

3