Page 50 - Mid-Year Reports

Objective(s) Goal Mid-Term Status
Actual

X Met Target
To increase Social Media - Total Impressions 250k 399,247 On Target to Meet Target

Not On Target

Milestones Achieved Mid-Term Strategies To Overcome Barriers/Challenges/Other

Facebook-296,094 Hopefully put a graphic designer/photographer and videographer in
We have increased our footprint across all of our social media platforms as place to create more content for social media. Hire a
1 1
our followers have increased exponentially since April 1, 2021. Communications Specialist who can primarily focus on social media
and other tasks with the Director.
Instagram-103,153 Add more funding for Communications/Marketing.
2 2

LinkedIn Impressions (Only last 30 days)-10,235 Request a full time Communications Specialist for the 2022-2023
3 3 program budget

Barriers/Challenges
Comments

SproutSocial is a paid platform needed in Communications where we can I cannot pull up ”Impressions.” Facebook has changed the dynamic of
link our social media accounts and receive reports. We cannot get the their insights since we last submitted the ScoreCard in September.
1
impressions/insights for Twitter and LinkedIn. LinkedIn is only reporting the last
30 days. It is called “Reach” on Facebook.

Social Media requires a full time person to monitor all media outlets—lacking
2 this position

Lack of adequate funding for Communications
3

Inability to hire staff due to low wages and remote work.
4