Page 52 - Mid-Year Reports
P. 52

Mid-Term
                                                 Objective(s)                                                         Goal                                            Status
                                                                                                                                      Actual

                                                                                                                                        This                          Met Target
                                                                                                                                    information
                    To increase Social Media - Total Link Clicks (Data Not Available)                                  10k         could not be              On Target to Meet Target
                                                                                                                                    verified see
                                                                                                                                       below        X               Not On Target

                                        Milestones Achieved                                                      Mid-Term Strategies To Overcome Barriers/Challenges/Other



          We have increased our footprint across our social media platforms as our                           Identify/establish a line item in the Advancement 2022-2023 budget
          followers have grown exponentially since April 1, 2021.                                            that would allow for monthly subscriptions to SproutSocial and
    1                                                                                                    1
                                                                                                             HootSuite.



                                                                                                             Request a full time Communications Specialist for the 2022-2023
    2                                                                                                    2   program budget.




    3                                                                                                    3



                                         Barriers/Challenges
                                                                                                                                              Comments


          Need SproutSocial/HootSuite to pull data analysis, it’s a monthly subscription
    1     totally >$3000 per month




          Facebook has changed the dynamic of their insights since we last submitted
    2
          the ScoreCard in September.


          Lack adequate staffing to manage media platforms.
    3



    4
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