Page 47 - Mid-Year Reports

Mid-Term
Objective(s) Goal Actual Status

Met Target

To decrease website-bounce rate 40% 45.15% X On Target to Meet Target

Not On Target

Milestones Achieved Mid-Term Strategies To Overcome Barriers/Challenges/Other

The bounce rate from Jan 1, 2020, to June 30, 2021, was 46.99%. We have Maintain top ranking for relevant keywords.
1 successfully decreased the rate since then. 1

Provide new and fresh content.
2 2

Speed up page load speed.
3 3

Barriers/Challenges
Comments

The visitor may be unable to find useful information. The bounce rate for the university website is great at its current rate.
1 However, we wish to improve on the rate.

Longer load time for some pages due to graphic size. The rule of thumb with bounce rates is as follows:
2
Anything below 20%: An extraordinarily low bounce rate!
20% – 40%: The ideal goal range for pretty much every company
3 41% – 75%: The range that most sites actually fall into
75%+: The danger zone for bounce rates

4