Page 59 - Customers Final

FROM IMAGINATION TO SUCCESSFUL PRODUCT LAUNCH

people who you think are recognizable in that industry.
Ask them to try your product or service, or even just ask
for advice on how they think you could improve the
product or service.

Have you ever thought of talking about your product to
people from the world of academia (schools, colleges,
universities, chambers of business, trade organizations

etc), or organizations who would offer advice on your
product or service or use and endorse it?

These champions will all be influencers in some way or
another. Go out and just talk to people about your
offering. Talk to friends, family and ask them if they
would buy or even use the product or service. Email
people and offer to give them a free trial in exchange for

answering a couple of questions for you.

Maybe those key players or businesses that you have
spoken to want collaborate with you and endorse your
product. There are businesses out there that will
endorse products or services for an annual fee.

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