Page 58 - Customers Final
P. 58
DARRAN BERRY
8. Show or talk about your unique selling point or
your USP.
9. Discuss what you've done so far with your business
or your product and where you are going to take it
in the future.
10. Introduce your team that is part of the product or
part of your business.
11. Wrap it up by going right back to the beginning
and making sure that it ties into your opening
statement.
If you've completed your segmentation and done your
homework on who your potential audience is or could
be, you can then change your story according to the
audience you are addressing. You never know who you
might meet and at any time, so be prepared with your
pitch.
TIP 2 INFLUENCERS PLAN
Consider getting in touch with people who you think are
key players in or important to your industry. Speak to
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