Page 56 - Customers Final

DARRAN BERRY

TIP 1 THE PITCH

A pitch is the story about the product or your business. It
is the prequel or the trailer to the main event. Your pitch
needs to spark interest. You need to have your pitch
ready to present at any time and any place.

Here are some tips to create your pitch

1. Start with a catchy tagline - keep it short and
precise. You need to decide whether you're going
to educate or entertain. Create adrenalin – using

shock or excitement or dopamine (the happy
hormone). These are simple ways to create a
catchy tagline, an example of your pitch could be:
“I have ways to beat Google”.

2. Describe the problem your company or your
product will solve.

3. Create a story that evokes emotions. People want
to buy from people, and they want their purchase
to connect to the story. The story must have social
currency, in other words people want to share the

37