Page 112 - KZN Top Business Portfolio 2018
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South Africa’s number one appliance brand is partnering with the world’s number one football club,
South Africa’s number one appliance brand is partnering with the world’s number one football club,
because no-one knows what it takes to make a winning team better than Defy and FC Barcelona!
because no-one knows what it takes to make a winning team better than Defy and FC Barcelona!
SOUTH AFRICA’S NUMBER ONE In 2011, Defy was attained by leading Turkish home
appliance group, Arçelik. Having operations in durable
APPLIANCE BRAND consumer goods industry with production, marketing
DEFY Appliances (Pty) Ltd is the largest manufacturer and after-sales services, Arçelik offers products and
and distributor of major domestic appliances in services around the world with its 30,000 employees,
southern Africa. DEFY has offered the consumer a 18 different production facilities in seven countries.
full range of kitchen, laundry and small domestic Defy operates three factories:
appliances for over 113 years. Jacobs
Established in 1905, Defy debuted, by manufacturing Ezakheni (Ladysmith)
the very first electric stove in South Africa. In the last East London
80 years, the brand has further entrenched its All factories have been accredited in terms of ISO
footprint in South African households through the 9001-2009.
manufacture of durable goods such as gas ovens,
washing machines, dryers and ovens. This has led to Our innovation has not gone unnoticed and we have
DEFY becoming the largest white goods manufacturer been awarded one of the KZN Top Business Awards,
in the country while presenting the largest product The Sunday Times Top Brands and recently the Ask
range in South Africa. Africa Kasi Awards, to name a few.
f Defy’s factory in Jacobs, KwaZulu-Natal
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