Page 113 - KZN Top Business Portfolio 2018

DEFY’s cooking appliance range is at the heart of our
business, our Gemini Collection boasts a sleek and
sophisticated new design, coupled with Feast Master
Capacity, ideal for bulk cooking. Defy’s signature
Thermofan Technology allows you to use both baking
trays at the same time, cooking multiple dishes
simultaneously without any flavour or aroma transfer.
DEFY has recently included a stylish range of small
domestic appliances that includes a range of blenders,
juicers and coffee makers, which is quickly proving to
be in high demand.
Our cooling range boasts NO FROST fridges with
DUAL COOLING technology (to manage the South
African humidity, along with better energy efficiency,
and odour control, ensuring you have fresher food for
longer) and not to mention a 4 star freezer. We are the
only brand to have incorporated Blue Light Technology
into our side by side fridge freezers, which extends the
life of your fresh produce, due to photosynthesis. At
DEFY bigger is better, as we boast the largest side
by side spanning a full one metre, more than enough
space for the big hearty family.
All DEFY units offer an “auto defrost” fridge function,
which allows units to automatically drain excess liquid.
DEFY’s well-renowned chest freezer range offers a
multi-mode function, allowing you the freedom to
convert your unit between a fridge, chiller and freezer.
Our laundry range boasts Aquafusion technology in
our front loaders, which maximises washing power
efficiency, ensuring you get the most out of your
detergent. Surf’s up with DEFY’s Aquawave drum
technology, in both top and front loaders, this new
technology aids in more effective washing, for those
active family needs.
At DEFY we believe in innovation through technology;
‘We believe in Better’. We endeavour to find solutions
to current economic conditions such as electricity and
water shortages by engineering products which help
you to live a cleaner, eco-efficient life, and reduce your
electricity and water consumption.

Full Name of Company: Defy Appliances (Pty) Ltd KEY PERSONNEL
Nature of Business: Manufacturing and distribution of Chief Executive Officer: Evren Albaş
white appliances Chief Financial Officer: M. Loxley
Date Established: 1905 CONTACT DETAILS
No. of Employees: 3000 Physical Address: 135 Teakwood Road, Jacobs, 4052
Current Customer Base: Most SA furnishers and retailers Postal Address: P.O. Box 12004, Jacobs, 4026
Subsidiaries: Defy Namibia, Defy Botswana Holding
Company: Arçelik A.Ş. (Turkey) Tel: +27 (0)31 460 9711
Bank: Standard Bank Fax: +27 (0)31 460 9800
Accountants: Ernst & Young Website: www.defy.co.za
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