Page 86 - KZN Top Business Portfolio 2018
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B-ACTIVE SPORTS MARKETING
CEO: Damian Bradley
www.bactive.com
DYNAMIC, CONSTANT CHANGE AND Professional Approach
RAPID GROWTH The sporting events market is dynamic and constant
change and rapid growth offers great opportunities.
“Winning isn’t everything, but wanting to win is.” – But it also demands ongoing innovation and
Vince Lombardi. product redesign to stay ahead. B-Active believes
B-Active Sports is the name behind many popular their success is based on the right mix of tradition
sporting events across South Africa and this sports and new ideas.
management company is a formidable player in the As Damian Bradley points out, “Because our work
sports industry in South Africa. is fused with our passion, we can’t help but really
From relatively modest beginnings, the company enjoy what we do. This passion for our industry
has grown dramatically. Founded in 2004 by shows in our attention to detail in planning for each
Damian Bradley, the first B-Active Sports event was and every event. Being an athlete, I know what
the 2005 Belgotex Cycle Race in Pietermaritzburg. competitors look for in an event and what they need
Fast forward to 2018, and B-Active Sports now pre, during and post events. This insight assists us
owns and manages several national public sporting with our event planning and decisions, to give our
events, including the Ultra Tri Series, the Freedom competitors what they need and when they need it”.
MTB RACE, Pondo Pedal MTB Stage Race, and the For B-Active Sport, a professional approach to
Tinman Series. B-Active works with major corporate sports management is essential to their success.
sponsors and local municipal departments to stage This drives all facets of the business, from delivering
these events. seamless, well-managed events, to valuable brand
exposure for sponsors, and even legal compliance,
The company has been actively involved in almost as all sporting events must comply with the new
every major public sporting event in South Africa, Sports Safety Act.
with an enviable list of premier sporting events
across a wide range of sporting codes, where they The development of new events and growth of
manage sponsorship contracts and logistics for existing events are key objectives for the business,
specific areas of the events. These include: and demand effective marketing. Growth, however,
adds complexity, and first rate logistical planning
Ironman 70.3 and execution are therefore essential to the
94.7 Cycle Challenge company’s success. Participant experience is critical
Pick ‘n Pay Cape Town Cycle Tour to the sustainability of each event – and the growth
5fm Energade Tri-Series of B-Active Sports – and a well-run event is not
East Coast Radio/Discovery Big Walk negotiable. This a core competence for B-Active
Amashova Cycle Race Sports, with significant experience across various
Comrades Marathon sporting codes.
B-Active is particularly proud to manage the highly
prestigious Comrades Marathon Finish area, a Delivering Branding Opportunities
contract they have maintained for 16 years and which B-Active Sports also supports clients with strategic
receives more than 10 hours of live TV coverage each planning for branding opportunities and promotional
race day. requirements. The company has grown to including
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