Page 95 - KZN Top Business Portfolio 2018

to differentiate the builders’ hardware division. The frozen meat selection, hence, the necessary development
reason for these two logos was to prevent customer of a concept that can successfully operate outside a
confusion and clearly differentiate the supermarkets traditional supermarket environment. An on-site ‘Shisa
from the builders’ hardware outlets. Boxer Build Nyama’ attracts the shopper who wants to cook their
outlets can be found in both the Eastern Cape and the meat purchases; attracting larger crowds of customers
KwaZulu-Natal provinces. to this format.
Customer service and satisfaction is at the forefront 2017 saw Boxer stepping into a very significant year
of everything Boxer does, which led to the launch of and marks a milestone that will forever be remembered
the Boxer Customer Care Line in March 2005. This by its employees and customers nationwide. It was, in
sharecall number – 086 002 6937, enables Boxer’s fact, 40 years ago that the beginnings of the Company
management to address any queries, commendations commenced in Empangeni, KwaZulu-Natal and since
and the likes, and most importantly, deal with them then the retail business has transformed from the days
efficiently and effectively. of ‘we only sell basics’ to where it is today; a business
Understanding customers’ need for convenience in early in transition to be able to hold the undisputed title of
2007 saw Boxer complete the national store scanning Africa’s Favourite Discount Supermarket.
roll out to all trading stores, enabling the outlets to Boxer is a brand that continues to grow and expand in
offer customers other value-added services, such as areas where the company knows it can serve the needs
paying their television licenses and electricity accounts. of the community through its wide product range, sold
Solidifying that Boxer is a full service, everything under at low prices and served in an efficient customer friendly
one roof retailer. manner. Definitely helping customers to “Never pay
more than the Boxer price”.
2009 welcomed two additional divisions under the
Boxer umbrella. A smaller store format carrying the
basics any store would need was launched under the
brand name Boxer Punch. The Boxer Liquors side of
the business kicked off with the first store opening in
Groblersdal, within the Limpopo Province. Both Boxer
Punch and Boxer Liquors’ stores can be found in many
South African provinces.
Boxer entered the Western Cape Province in 2015 for
the first time, firmly entrenching the Boxer brand as a
national retail supermarket offering. The first store to
open in the Western Cape Province added yet another
milestone to the Boxer Company as it heralded the 200th
trading store in Boxer’s estate across all trading formats.
In 2016, Boxer introduced another division, Boxer Super
Meats with two stores opening in KwaZulu-Natal. For
decades Boxer has been widely known for its fresh and

Full Name of Company: Boxer Superstores (Pty) Ltd KEY PERSONNEL
Nature of Business: Retail Managing Director: Eugene Stoop
Services / Products: Groceries, Household Goods, Fresh Operations Director: Chris Theron
Product / Service Departments & Value Added Service Financial Director: Marek Masojada
Date Established: April 1977 Marketing Director: Andrew Mills
Customer Base: LSM 1- 6 (Lower to middle income) Merchandise Director: lain Bromage
No. of Employees: Over 13 000
Auditors / Accountants: Ernest & Young Human Resources Director: Ian Bamber
Bankers: FNB Development Director: Bryan Butterworth
BRANCHES CONTACT DETAILS
150 Boxer Superstores RSA, 5 Boxer Superstores Head Office
Swaziland, 44 Boxer Liquors, 32 Boxer Physical Address: 41 The Boulevard, Westend Office
Build, 18 Boxer Punch and 2 Boxer Super Meats, 2 Park, Westville, 3630
Boxer Distribution Centres, 1 Boxer Meat Factory Postal Address: PO Boxer 370, Westville, 3630
VISION Tel: +27 (0)31 275 7000
To be the people’s champion for the communities we Website: www.boxer.co.za
serve - growing a lifetime of loyalty.
@www.facebook.com/BoxerSuperstores
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