Page 19 - Portfolio Analysis
P. 19

FIGURE 8
















                                       The product has developed market
                                       share and its costs are falling but there is

                                       still room for improved cost efficiencies





                  High                Cash Generation                     Low



                                              Market  Share

















                                      The product has developed market
                                      share and its costs are falling but there is
                                      still room for improved cost efficiencies





                  High              Cash Generation                    Low



                                            Market  Share
   14   15   16   17   18   19   20   21   22   23   24