Page 22 - Portfolio Analysis
P. 22
FIGURE 11
High
Market
Growth Cash Use
Rate
Low
Consequently, the growth rates of individual products or services or
divisions can be measured against the growth rate of the market. If its rate
of growth is below that of the market then it will be moving towards the
lower segment.
High
Market
Growth Cash Use
Rate
10%
Low
On the other hand if its rate of growth is above that of the market it will be
moving towards the upper segment.
