Page 8 - Hazels Rabbit Farm CS

A major element of Hazel's strategy was the development

of a web presence not simply to inform about the products

but rather to also to build social awareness of the values

and ethics associated with the company.

The Set-Up

Since the rabbit industry is not as developed as most other

agricultural enterprises, it is generally considered a high-

risk investment.

Prior to investing in facilities, equipment, and breeding
stock, Hazel determined to assess where her market was

and how many rabbits it could support.

In the UK the rabbit industry is fairly small scale with

around 250,000 to 1 million a year being reared for food.

In France this figure is around 50 million a year and in the

EU as whole it is over 350 million.

Initial Investment

High Initial Investment -- (Building, cages, equipment, and

breeding stock.) however, expansion is much simpler than

other livestock alternatives because a large range of

existing facilities can be modified for rabbits and land

requirements are low.