Page 18 - TSB G Case Study

Penetration of online banking in Great Britain from February
2014 to May 2017, by device

Diagram 2 Ref 30

Diagram 2 shows that 50 percent that of respondents

reported having done online banking via smartphone

within the three months prior to the survey in May 2017.

Over the period in question, the online baking

penetration was lowest among smartphone owners in
February 2014, at 31 percent.