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The major fishery species caught in national
waters comprise shrimp, crab, lobsters and fish
such as sardine, hilsa, mackerel, tuna, seabream
and eel, among others. Shellfish such as shrimp,
lobster, and crab are important export species.
Exports of fishery products increased by 40%
during the 2018-2019 fiscal year from the 2012-
2013 fiscal, indicating progress in the export
sector. According to the Ministry of Maritime
Affairs, the fisheries export target for the 2019-2020
fiscal is approximately 200 000 tonnes. In 2019,
these exports totaled 124 960 tonnes valued at
US$ 165 million, and consisting of 56% fresh frozen
fish, 30% dried/salted fish and 10% shrimp.

In total, some 20% of Pakistan’s fish production
enters international trade, with the main markets
being China, Taiwan, UAE, South Korea and Malaysia
(Table 2). About half of the total fishery exports in
volume comprises fresh/frozen fish, followed by
dried/salted fish, and shrimp .

Locally caught lobsters in fish shops
Table 2: Exports of fishery products from Pakistan, by destination, 2014/15-2018/19 (Q=tonnes; V= US$ million)

Country 2014-15 2015-16 2016-17 2017-18 2018-19
Q V Q V Q V Q V Q V
China 35 196 61.81 36 865 65.32 35 123 64.32 37 235 65.34 36 123 64.42
Taiwan 28 122 28.50 28 455 29.44 28 936 30.12 32 261 32.12 31 758 31.89
UAE 13 097 39.07 14 334 41.66 14 632 42.23 15 223 43.23 14 653 42.63
Korea 6 144 21.45 9 135 23.22 10 324 24.36 11 632 25.42 10 423 24.85
Malaysia 7 829 11.13 8 917 12.22 9 321 13.25 9 631 14.63 8 765 13.87
Saudi Arabia 7 055 25.11 7 26.36 7 652 26.96 8 123 27.65 7 652 26.54
Sri Lanka 5 423 22.13 5 653 23.58 5 763 24.32 6 321 24.99 5 638 23.76
Vietnam 4 458 19.48 4 763 21.63 5 412 23.15 5 965 24.11 5 321 23.89
Kuwait 4 621 12.94 4 963 13.88 4 521 12.34 4 832 13.23 4 326 12.87
EU Countries 608 2.13 1 113 4.23 1 355 4.96 1 856 6.53 1 765 6.01

Shifts in consumer purchase among the Velocity 12 group of economies, according to a
patterns report by Ogilvy and Mather.
It is the expansion of the urbanised middle income population
There is no doubt that modern seafood retailing will be driven segment that will be one of, if not the main, determinants for
by both middle income groups and the Gen Y millennials a shift in consumer purchase options and decisions on where
whose numbers continue to rise, across the globe. In Pakistan, to source foods. According to data on the current population
approximately 30% of the population comprises the middle of Pakistan delivered by Worldometer’s RTS algorithm, which
income category, a percentage which is known to be among processes data collected from the United Nations Population
the fastest growing in the world. In addition, Pakistan, as the Division, some 35% of Pakistan’s 220 million population are in
fifth largest populous country in the world, has been included the urban areas, and this figure is forecasted to reach nearly

INFOFISH International 3/2020 ● www.infofish.org